![]() Top YouTube video game-related searches, September–November 2021 ( download) ![]() Let’s look more closely at each of the most popular topics children searched for so we can see what their latest obsessions are and come up with gift ideas for this Christmas. Search queries related to it made up 2.49% of the most popular queries during this period. In addition, the South Korean TV show Squid Game was such a sensation this autumn that we decided it merited its own category. Memes represented 2.98% of search queries, while channels and videos with DIY instructions represented 2.55%. Searches for the game Gacha Life and everything related to it accounted for 5.36% of search queries. Next, with 12.07%, were the names of cartoons, movies and TV shows children were interested in this autumn. The third place, with 16.29%, took names of channels and bloggers that cover a range of content and are therefore difficult to slot into a single topic. In second place were queries related to music (19.14%). In first place in terms of popularity were gaming-related queries (28.43%). To do this, we analyzed children’s TOP 1,000 search queries over the period from September to November 2021. To determine exactly what they’re interested in, we need to look at what videos they are searching for most frequently. We already know that YouTube is the most popular and most visited website among children all over the world. To come up with the most accurate gift forecast, we need to take note of which apps children are spending the most time on, which websites they open in mobile browsers and which videos they are watching most on YouTube.Ĭhildren’s YouTube search queries by subject category, September–November 2021 ( download) These days, most children are actively using not only computers but also smartphones and tablets. Over the last few years, we have observed a trend of children shifting their activities from desktop and laptop computers to mobile devices. The percentage breakdown in the TOP 10 reflects the number of hours spent on each app. We took the sum of the hours spent on these apps for 100%. We determined 10 world’s most popular apps. This study draws on anonymized data on the number of hours children spent on apps on devices running the Android operating system in the world as a whole. Kaspersky Safe Kids allows parents to control and limit the amount of time their children spend on apps on their devices. We have split the search queries we collected from September through November 2021 into several subject categories: The popularity of a topic is determined by its share of related queries. The ranking was based on the number of times a query was input, without breakdown by region or language. The TOP 1,000 search queries collected from YouTube over the period from September to November 2021, inclusive, was taken as 100%. This report presents statistics on YouTube searches. Filtering targets six potentially dangerous topics: Adult content, Alcohol, Narcotics, Tobacco, Racism and Profanity. Kaspersky Safe Kids can filter kids’ queries in five search engines (Bing, Google,, Yahoo!, Yandex), as well as on YouTube. Looking at children’s search activity is the best way to see what they are interested in. Web filtering in Kaspersky Safe Kids currently covers the following categories:ĭetailed descriptions of these categories are posted on our website. The information in this report was obtained from mobile devices running Android and iOS. However, anonymous statistics are collected for all the 14 categories. It is up to parents to decide which content to block by tweaking the protective solution’s preferences. In doing so, no personal data is transmitted and user privacy is not violated. If the site falls into one of 14 categories, the product sends an alert to Kaspersky Security Network. Our Kaspersky Safe Kids solution for home users scans the contents of web pages that children try to visit. How we collect our statistics Website categorization In this article we take a look at the online activities of children around the world over the last three months to gain insight into the latest fads and to figure out perfect Christmas gift. If you want to delight children, you need to know what they’re interested in: what LEGO set they’re dreaming about, what superheroes they’d be happy to see on their pajamas, and what movies you should take them to if you want to make the holidays unforgettable. We especially want to make this time of year festive for kids. As the holidays approach, many of us are trying to figure out what to buy our family and friends.
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